Google Ads leads & Zoho attribution update

Hacker Australia · Prepared by Ven · 15 Sep 2026 · Melbourne / Brisbane / Perth

In short: Google Ads website leads were landing in Zoho correctly, but almost all were tagged as Facebook/Instagram. That made Google ROI look wrong in CRM. We have fixed new leads going forward, corrected historical Google YTD records, and attached call lists for sales.

1. What we found

YTD Google-attributed website leads (Melbourne, Brisbane, Perth): 210 form submissions / 192 unique emails.
Every one of those emails was already in Zoho (0 missing).
Zoho Lead Source was wrong on all of them before the fix (mostly Facebook/Instagram / Meta Ads — 0 correctly tagged Google).
Cause: Gravity Forms → Zoho feeds on the main lead forms were hardcoded to Facebook/Instagram, and Zoho did not have a “Google Ads” Lead Source option.

2. What we fixed

Added Google Ads and Meta Ads to the Zoho Lead Source picklist.
Remapped Gravity Forms Zoho feeds on forms Let’s talk, Book a Free Design Consult, and Price Guide so Google / Meta / website traffic get the right source.
Smoke-tested a live Google Ads landing page → Zoho: new lead created with Lead Source Google Ads.
Backfilled Lead Source to Google Ads for the YTD Google set (192 people: open leads, plus linked contacts/deals where the lead had already converted).

3. Sales outcomes on this Google list (unique email)

Outcome	Count
Still a lead only (no contact/deal yet)	150
Has contact and/or deal	42
Closed Won (strict)	2
Order / Production / Installation (in fulfilment)	9 more → 11 broad
Closed Lost	19
Still in quote/design pipeline	11

Ads conversion totals in Google Ads will still read higher than this CRM list (multiple conversion actions, calls, etc.). Use the website/CRM list for calling.

4. Attachments

01_google_leads_melb_bris_perth_ytd.csv — full Google YTD Melb/Bris/Perth handoff list.
02_google_leads_still_open_for_followup.csv — not-won rows (includes Lost/Junk if you want re-touches).
03_recommended_call_list_open_leads.csv — 136 unique emails recommended to call first (excludes Junk / Lost / Not Qualified + known tests). Split: Melbourne 87 · Brisbane 34 · Perth 15.

5. Suggested next step

Sales works attachment 03 first (high-intent Google Ads website leads that are still open). New Google Ads form fills should now show Lead Source = Google Ads in Zoho automatically.